Tuesday, 9 April 2013

Diesel+Edun: i luv denim

Diesel + Edun
#Studioafrica Project

In November last year, Diesel announced their exciting collaboration between eco fashion brand Edun (created by Bono and his wife Ali Hewson) for a new fair-trade denim collection. The partnership was born in January 2012 when Diesel founder Renzo Rosso and Edun founders traveled to Uganda and Maili, where they shared their love of the continent and toured each others programs — Diesel’s Only The Brave Foundation in Dioro, Mali and Edun’s Conservative Cotton Initiative (CCI) in Uganda. The experience encouraged them to join forces to create a collection that has never been done before: a denim line entirely sourced and produced in Africa and distributed worldwide under the name DIESEL + EDUN. Their mission is simple: “Raise awareness of the creative opportunities in Africa and build sustainable trade with the African continent through fashion.”


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