Saturday, 26 January 2013

Printed sweats: emerging trend analysis

Gothic tribal
Stark monochrome graphics with a cultish or tribal feel lend themselves to punk rock-inspired youth tribes. Tribal designs, cult logos, skeletal forms and photographic prints provide key visuals, as seen in coordinated sweats.

Sports logo sweat
Team sports motifs and bold sports logos are prominently featured, with adidas' signature red, white and blue retro palette proving popular. Brands should dig into the archives for logo designs that hit a pop cultural nerve. Simple, bold statements are the key message. For more sports-led Tokyo styles, see sports tribe trend analysis.

No comments:

Post a Comment