Monday, 5 November 2012
Levi’s to join Ekocycle recycling initative
Jeanswear giant Levi Strauss & Co is to join Ekocycle, the initiative launched by singer will.i.am and Coca-Cola, to promote the development and sale of lifestyle products using recycled materials.
Levi’s is to release limited edition Levi’s 501 Waste
Ekocycle is poised to announce further products and collaborations, from everyday pieces to luxury items, in 2013.
Info thanx to WGSN
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